What's in it for Mila?
I know what you're thinking: This sounds awesome, Mila! But why are you doing this without a buy-in? What's in it for you?
I'm so glad you asked! Am I expecting to get rich off royalties? Haha, no.
I love marketing and advertising. That's my job outside of writing books. Part of this project is about giving back. Part of it is to show that boxed sets don't need high buy-ins to yeild great results.
The biggest part of it, though, is how it fits into a two-fold strategy to help this new pen name find its audience. Mila Riggs is the shared Urban Fantasy pen name of Melissa Storm (the head of this boxed set project) and Mallory Crowe (the BFFiest BFF to ever BFF!).
When we launched, it only took one email to my very active Cozy Mystery fanbase to completely demolish our also-boughts. Now Amazon thinks half our books are Cozy Mysteries, LOL.
This set will help align our also boughts and it will also help us develop a readership outside of Amazon as we prepare to move this pen name wide.
Along the way, I love that we'll be able to help other authors make a big promo splash, possibly achieve USA Today bestseller status for the first time, and perhaps even learn a thing or two about marketing on the side.
We look forward to building a community and putting out a darned good boxed set with you!